Marketing Insights Event – De Impactvolle Data Analist

[DUTCH] Afgelopen donderdag (2 februari presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Marketing Insights Event in Utrecht. 123 deelnemers namen wij mee in wat een Data Analist kan doen om meer impact te maken. Bij ING zoeken we trouwens nog meer van deze impactvolle Data Analisten!

De presentatie werd gewaardeerd met een 7,9 en vind je hier:



Webtrekk User Conference 2015 Berlin

Friday 29th of May I presented at the Webtrekk User Conference in Berlin, Germany. I talked about how you can improve the customer experience with the use of analytics.

I started my presentation with proving the German prejudice of Dutch people driving with caravans is just wrong!

You can see the presentation here:


How many people are publicly using Google Plus?

The answer is: somewhere between 4 and 6 million. This is a rough estimation (based on Google’s profile sitemaps) done by Edward Morbius.

I have visualized how the 2.2 billion Google+ profiles break down based on user activity:

Googleplus
How many people are actively using Google Plus? (data: Edward Morbius)

 

Edward’s findings are:

There are about 2.2 billion G+ profiles.

Of these, about 9% have any publicly-posted content.

Of those, about 37% have as their most recent activity are comments on YouTube videos, another 8% are profile photo changes.

Only 6% of active profiles have any post activity in 2015 (18 days so far).

Only about half of those, 3% of active profiles, are not YouTube posts.

That is, 0.2% – 0.3% of all G+ profiles, about 4-6 million users, have made public post in 2015.

You can find more on this analysis and the method he used in Edward’s Google+ post. There is one caveat: it does not include non-public posts or comments.

The graph is a Sankey Diagram and was made with SankeyMATIC.

[UPDATE] This post got some attention on Reddit, Business Insider, Slashdot, Boing Boing, Twitter and several other sites in HungaryGreece, PolandBrazil and again Hungary.


 

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