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analytics insights

Best Analytics Newsletters

The field of analytics is changing rapidly. And for many analytics professionals, it is hard to keep up with all new developments. One of the best and easiest things you can do is subscribe to a couple of the best analytics newsletters. From that moment on you will have a constant flow of inspiration, tips, and tricks. Coming straight to your inbox. 

Here are my favourite newsletters on analytics that I recommend everyone to subscribe to. 

Categories
analytics

Marketing Insights Event – De Impactvolle Data Analist

[DUTCH] Afgelopen donderdag (2 februari presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Marketing Insights Event in Utrecht. 123 deelnemers namen wij mee in wat een Data Analist kan doen om meer impact te maken. Bij ING zoeken we trouwens nog meer van deze impactvolle Data Analisten!

De presentatie werd gewaardeerd met een 7,9 en vind je hier:



Categories
analytics

Digital Analytics Conference – De Impactvolle Data Analist

[DUTCH] Afgelopen woensdag (12 oktober presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Digital Analytics Congres in Utrecht.

Mijn presentatie vind je hier:


Categories
analytics

ContentCafé – Het effect meten van content

[DUTCH] Afgelopen woensdag (9 maart) presenteerde ik bij het ContentCafé in Utrecht. Het ging die avond over het meten van het effect van content (marketing).

Mijn presentatie vind je hier:


 [photo credits: Hans Dinkelberg]
Categories
analytics

Digital Data Tips Tuesday #6

Tuesday 9th of February I presented at Digital Data Tips Tuesday in Amsterdam, The Netherlands. I talked about how you can improve the customer experience with the use of analytics.

You can see the presentation here:


 

Categories
analytics

Webtrekk User Conference 2015 Berlin

Friday 29th of May I presented at the Webtrekk User Conference in Berlin, Germany. I talked about how you can improve the customer experience with the use of analytics.

I started my presentation with proving the German prejudice of Dutch people driving with caravans is just wrong!

You can see the presentation here:


Categories
analytics

MIE 2015: Improving Customer Experience using Analytics

Wednesday 4th of February I presented at the Marketing & Insights Event in Utrecht, The Netherlands. I talked about how you can improve the customer experience with the use of analytics.

You can see the presentation – in Dutch – here:


Categories
analytics

How many people are publicly using Google Plus?

The answer is: somewhere between 4 and 6 million. This is a rough estimation (based on Google’s profile sitemaps) done by Edward Morbius.

I have visualized how the 2.2 billion Google+ profiles break down based on user activity:

Googleplus
How many people are actively using Google Plus? (data: Edward Morbius)

 

Edward’s findings are:

There are about 2.2 billion G+ profiles.

Of these, about 9% have any publicly-posted content.

Of those, about 37% have as their most recent activity are comments on YouTube videos, another 8% are profile photo changes.

Only 6% of active profiles have any post activity in 2015 (18 days so far).

Only about half of those, 3% of active profiles, are not YouTube posts.

That is, 0.2% – 0.3% of all G+ profiles, about 4-6 million users, have made public post in 2015.

You can find more on this analysis and the method he used in Edward’s Google+ post. There is one caveat: it does not include non-public posts or comments.

The graph is a Sankey Diagram and was made with SankeyMATIC.

[UPDATE] This post got some attention on Reddit, Business Insider, Slashdot, Boing Boing, Twitter and several other sites in HungaryGreece, PolandBrazil and again Hungary.


 

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