I got COVID last week 🤒. After dodging it for more than two years it finally hit me. Luckily not that hard. So I was still able to get work done and even run a (long-planned) trailrun on Saturday, on the island of Ameland. If you are ever in the Netherlands, make sure to visit one of the Wadden Islands, it’s beautiful up there.
And I’ve (re)discovered some great reads, enjoy.
🔎 What I’ve been reading last week
Why facts don’t change our minds — www.newyorker.com
New discoveries about the human mind show the limitations of reason.
You need an A/B testing learning repository — www.convert.com
Don’t just run a test, get a win or fail and then hurry to your next idea. Taking the time to communicate and structure what you’ve discovered in a learning repository will give structure to your experimentation program.
Conducting Research in Marketing with Quasi-Experiments — www.ama.org
What can marketers do if they can’t run a field experiment?
How to Move Beyond a Monolithic Data Lake to a Distributed Data Mesh — martinfowler.com
There are problems with the centralized data lake. A future data mesh needs domains, self-service platforms, and product thinking.
Using the goal gradient hypothesis to help people cross the finish line — nesslabs.com
Our perception of progress can impact our overall drive to reach a goal. The goal gradient hypothesis posits that our efforts increase as we get closer to achieving a goal.
🚀 Job opportunities
Featured: Digital Analyst at RTL — rtl-nederland-bv.homerun.co
DUTCH: Wil jij insights voor het snelst groeiende Video on demand Platform van Nederland creëren? RTL is op zoek naar jou.
Or checkout the other 36 open roles in experimentation, CRO and analytics.
📅 Upcoming events
Upcoming events in the next three months:
- 28 March: Accelerating Innovation with A/B Testing (virtual)
- 21 April: Emerce Conversion (Amsterdam)
- 27 April: Experimentation Elite (London)
- 14 May, MeasureCamp (London)
- 18-20 May: Measuring Behavior (Krakow)
- 19 May, MeasureBowling (12+ cities)
- 21 May, MeasureCamp (Amsterdam)
See the full overview of events to find 15+ other events and conferences for you and your team.
💬 Quote of the week
“We’re not just limited by technology but by our ideas and our experimentation and how quickly we can try things.” — Tim Sweeney
😉 Fun of the week
Via JavaScript Developer:
☕ Thanks for reading
If you’re enjoying the Experimental Mind newsletter and want to say thank you? Buy me a coffee. Or share this newsletter with a friend or colleague. Have a great week — and keep experimenting.
Kevin
