This is already week 2 of the new year. I hope you had a great start of 2022. I am challenging myself with a daily writing experiment. And I have already written two short essays (Why I am writing daily & Doing something new? Plan for failure).
If you like to read my next writings (and see if I can stick to this), your best bet is to follow me on Twitter: @kevinanderson
What are you experimenting with in 2022? Hit reply, I would like to know.
ps. don’t forget to check the ‘Excuses to NOT Test’ Calendar 2022 👇😅
🔎 What I’ve been reading last week
Bhavik Patel clearly explains why so many ‘experimentation process’ images you see out there, are missing a lot of pieces. And of course, all models are a simplified version of reality, but it can send out the signal to stakeholders that experimentation is just as easy as 1-2-3.
“… over the past decades, there has been a marked shift in public interest from the collective to the individual, and from rationality toward emotion.”
This is a great visual summary of all key notes on CH2021, including mine.
[You can still register] In this class, Ronny Kohavi will teach everything he knows about A/B testing in 5 two hour session, starting on January 31. The first cohort was rated a 4.8 out of 5. If you register via my affiliate link, you will receive a $50 Amazon gift card and you will also support this newsletter. You can register here.
🚀 Job opportunities
For many people the Festive Season is a time to think. And reflect on what you want to do in life. Maybe it’s time for a new challenge in your career. If you’re experiencing this, first try to create it in your current role. Otherwise, consider looking for other opportunities. There are plenty of open roles.
These are the latest featured jobs:
- 🆕 CRO Lead at New Balance (Amsterdam, the Netherlands
- [Dutch] Conversie Manager at Online Dialogue (Utrecht, Netherlands)
- Principal Analyst, Experimentation at Vista (remote EU)
- Senior Experimentation Strategist at Speero (remote)
- Product Analytics & Data Lead at Stitch Money (remote NL/Cape Town)
The job board currently has 18 open roles. Take a look.
Is your company hiring? Post your open roles to the job board. Readers of this newsletter can post for free, simply use the same email address.
📅 Upcoming events
This is a running list of upcoming events:
- Accelerating Innovation with A/B Testing (Jan 31-Feb 10, online)
- SUPERWEEK (Jan 31-Feb 4, Hungary)
- Quantum Leap (Feb 7-9, Austin, TX, US)
- MeasureCamp North America (Feb 26, online)
Do you know of an event that should be on this list? Let me know.
💬 Quote of the week
This is exactly what I’m doing with my daily writing experiment:
“Test ideas by experiment and observation. Build on those ideas that pass the test. Reject the ones that fail. Follow the evidence wherever it leads. And question everything, including authority. Do these things and the cosmos is yours.” — Ann Druyan
😉 Fun of the week
Shiva Manjunath shared this calendar for 2022:
🔁 Any feedback?
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🙏 Thanks for reading
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Have a great week — and keep experimenting.