It’s been 4 weeks since my first Behavioral Insights newsletter went out. Time for some facts and an overview of the top links.
Facts
- Subscribers on January 1st: 3
- Subscribers on January 31st: 34 (+31)
- E-mails send: 4
- Average Open Rate: 86%
- Average Click Rate: 46%
Top 10 links clicked
- Gerry McGovern: People are people, not users: “If we want to create great web services we must make a concerted effort to bring people into the center of our thinking and work.” Source
- Technology has made life different, but not necessarily more stressful. Source
- Apple dominated Christmas 2014, according to Flurry. Phablets are getting more popular and that seems to come at the expense of full-sized tablets. Source
- Pharrel Williams ‘Happy’ song was streamed 43 million times on Pandora. He received a mere $2,700 in publisher and songwriting royalties for it. Source
- For most office workers now, life on the job means life online. 35% of respondents say the internet, email and cell phones have increased the amount of time they spend working. Source
- Omni-Channel Optimization: There is no Golden Path. “Customers don’t cooperate. They don’t use the channels the way or in the order we expect.” Source
- Ev Williams (co-founder Twitter) on the issues of measuring online success by (just) looking at the number of active users. Source
- A Teenager’s View on Social Media. Observations from a 19-year-old guy. Source
- How to measure the success of User Experience teams? 5 UX KPI’s You Need To Track. Source
- Daily Information Needs is Google’s annual study to learn what people really want to know. Source
