In February I´ve send 4 Behavioral Insights newsletters. The number of subscribers doubled, so it´s growing steady. Here are the facts and top clicked articles from the February issues.
Wednesday 4th of February I presented at the Marketing & Insights Event in Utrecht, The Netherlands. I talked about how you can improve the customer experience with the use of analytics.
You can see the presentation – in Dutch – here:
Today Consumer Intelligence Research Partners (CIRP) released the results of its research on mobile phone share of activations per manufacturer. You can question the validity of the research, but for now I’ll just assume the numbers are correct. CIRP bases its findings on a survey of (only) 500 US subjects that activated a new or used phone in the October-December 2014 period.
Their main conclusion:
The answer is: somewhere between 4 and 6 million. This is a rough estimation (based on Google’s profile sitemaps) done by Edward Morbius.
I have visualized how the 2.2 billion Google+ profiles break down based on user activity:
Edward’s findings are:
There are about 2.2 billion G+ profiles.
Of these, about 9% have any publicly-posted content.
Of those, about 37% have as their most recent activity are comments on YouTube videos, another 8% are profile photo changes.
Only 6% of active profiles have any post activity in 2015 (18 days so far).
Only about half of those, 3% of active profiles, are not YouTube posts.
That is, 0.2% – 0.3% of all G+ profiles, about 4-6 million users, have made public post in 2015.
You can find more on this analysis and the method he used in Edward’s Google+ post. There is one caveat: it does not include non-public posts or comments.
The graph is a Sankey Diagram and was made with SankeyMATIC.
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It’s a strange sight, a group of people taking a photo of themselves. Dan Ariely, behavioral economist, shines some light on the selfie phenomenon:
It’s critical for analysts and presenters of data to share information in a way that people just get it. Enter data storytelling – a magical elixir to all your data communication woes! Well, maybe not quite. But you should be aware of recent efforts using this timeless approach to deliver information so naturally – through stories.
You should download, print and use it.
- Take more photos
- Learn a new skill
- Connect with nearby photogs
- Save for gear (by selling your photos)
- Get in front of the camera
- Print more
- Brush up on photo history
I just love the cartoons from Tom Fishburne. Spot on, as always:
Data doesn’t have biases. It’s people who collect and select the data who bring bias to it. – Tom Fishburne
… and here are ‘5 New Year’s Resolutions That Might Actually Work‘ from Dan Ariely:
- Order an annual subscription to the Fruit Guy.
- Give a good friend the ability to take some money from your bank account if …
- Set up an automatic monthly transfer from your checking account into a savings account.
- Set up recurring weekly “meetings” with friends or co-workers for workouts.
- Get a dog.
[photo credits: Amodiovalerio Verde]