Looking for a presentation for your event or conference on experimentation? Contact me via LinkedIn.
Topics I regularly speak about
I have given the following talks during in-person and remote sessions, both to English and Dutch speaking audiences.
Continuous Experimentation: How to build an experimentation capability and grow the number of experiments rapidly
Audience: leaders that want to make their organization more data-driven
Key Takeaways
- Why you need to go beyond Conversion Rate Optimization
- Concrete examples of other types of experiments
- What this means for your organization
- Where you can start today
Pivoting Your Career in Experimentation: finding the best place to work
Audience: experimentation experts (CRO) looking for their next move
Key Takeaways
- How to identify your key strengths
- A simple way to find out what you really want
- How to find organizations that match your values
Things I wish I’d known before: how to set yourself up for success
Audience: students that will soon enter the job market
Key Takeaways
- Just start. It will be OK.
- Don’t follow your passion
- The power of sharing your work
- How to know when it is time to move on
Past events
- EASE ’22 Conference on Evaluation and Assessment in Software Engineering (June 15, 2022)
- ICSE SEIP: Software Engineering in Practice (May 12, 2022)
- Guest lecture software architecture, Delft University of Technology (March 11, 2022)
- Guest Lecture Tilburg University (December 2, 2021)
- Conversion Hotel: Expanding Experimentation in Your Organization, Texel (November 21, 2021)
- DDMA CRO Awards (November 4, 2021)
- Guest Lecture ‘Experimentation & Causal Inference’ RSM Erasmus University (October 6, 2021)
- Alumni Event Asset Marketing: How to approach your career, Tilburg (February 9, 2021)
- MIT Conference on Digital Experimentation (CODE): Server-Side Experimentation: Common challenges from 12 organisations in The Netherlands (November 20, 2020)
- Peppered Klantendag, Rotterdam (February 13, 2020)
- Emerce Financials, Amsterdam (November 26, 2019)
- Emerce Conversion, Amsterdam (April 11, 2019)
- Dialogue Donderdag #29, Utrecht (February 14, 2019)
- Marketing & Insights Event, Utrecht (February 7, 2019)
- Social Media & Marketing Event, The Hague (January 22, 2019)
- Digital Analytics Conference, Utrecht (October 9, 2018)
- Guest lecture software engineering, Delft University of Technology (June 14, 2018)
- Marketing Insights event, Utrecht (February 17, 2017)
- Digital Analytics Conference, Utrecht (October 12, 2016)
- ContentCafé, Utrecht (March 9, 2016)
- Digital Data Tips Tuesday (February 9, 2016)
- Marketing & Insights Event, Utrecht (February 4, 2015)
- Webtrekk Summit, Berlin (May 29, 2015)
- Webanalytics conference, Houten (March 14, 2012)
- Webanalytics conference, Houten (2011)
- Webanalytics conference, Amsterdam (2009)