Speaking

Looking for a presentation for your event or conference on experimentation? Contact me via LinkedIn.

Topics I regularly speak about

I have given the following talks during in-person and remote sessions, both to English and Dutch speaking audiences.


Continuous Experimentation: How to build an experimentation capability and grow the number of experiments rapidly

Audience: leaders that want to make their organization more data-driven

Key Takeaways

  • Why you need to go beyond Conversion Rate Optimization
  • Concrete examples of other types of experiments
  • What this means for your organization
  • Where you can start today

Pivoting Your Career in Experimentation: finding the best place to work

Audience: experimentation experts (CRO) looking for their next move

Key Takeaways

  • How to identify your key strengths
  • A simple way to find out what you really want
  • How to find organizations that match your values

Things I wish I’d known before: how to set yourself up for success

Audience: students that will soon enter the job market

Key Takeaways

  • Just start. It will be OK.
  • Don’t follow your passion
  • The power of sharing your work
  • How to know when it is time to move on

Past events

  • EASE ’22 Conference on Evaluation and Assessment in Software Engineering (June 15, 2022)
  • ICSE SEIP: Software Engineering in Practice (May 12, 2022)
  • Guest lecture software architecture, Delft University of Technology (March 11, 2022)
  • Guest Lecture Tilburg University (December 2, 2021)
  • Conversion Hotel: Expanding Experimentation in Your Organization, Texel (November 21, 2021)
  • DDMA CRO Awards (November 4, 2021)
  • Guest Lecture ‘Experimentation & Causal Inference’ RSM Erasmus University (October 6, 2021)
  • Alumni Event Asset Marketing: How to approach your career, Tilburg (February 9, 2021)
  • MIT Conference on Digital Experimentation (CODE): Server-Side Experimentation: Common challenges from 12 organisations in The Netherlands (November 20, 2020)
  • Peppered Klantendag, Rotterdam (February 13, 2020)
  • Emerce Financials, Amsterdam (November 26, 2019)
  • Emerce Conversion, Amsterdam (April 11, 2019)
  • Dialogue Donderdag #29, Utrecht (February 14, 2019)
  • Marketing & Insights Event, Utrecht (February 7, 2019)
  • Social Media & Marketing Event, The Hague (January 22, 2019)
  • Digital Analytics Conference, Utrecht (October 9, 2018)
  • Guest lecture software engineering, Delft University of Technology (June 14, 2018)
  • Marketing Insights event, Utrecht (February 17, 2017)
  • Digital Analytics Conference, Utrecht (October 12, 2016)
  • ContentCafĂ©, Utrecht (March 9, 2016)
  • Digital Data Tips Tuesday (February 9, 2016)
  • Marketing & Insights Event, Utrecht (February 4, 2015)
  • Webtrekk Summit, Berlin (May 29, 2015)
  • Webanalytics conference, Houten (March 14, 2012)
  • Webanalytics conference, Houten (2011)
  • Webanalytics conference, Amsterdam (2009)