Today Consumer Intelligence Research Partners (CIRP) released the results of its research on mobile phone share of activations per manufacturer. You can question the validity of the research, but for now I’ll just assume the numbers are correct. CIRP bases its findings on a survey of (only) 500 US subjects that activated a new or used phone in the October-December 2014 period.
It’s critical for analysts and presenters of data to share information in a way that people just get it. Enter data storytelling – a magical elixir to all your data communication woes! Well, maybe not quite. But you should be aware of recent efforts using this timeless approach to deliver information so naturally – through stories.