Marketing Insights Event – De Impactvolle Data Analist

[DUTCH] Afgelopen donderdag (2 februari presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Marketing Insights Event in Utrecht. 123 deelnemers namen wij mee in wat een Data Analist kan doen om meer impact te maken. Bij ING zoeken we trouwens nog meer van deze impactvolle Data Analisten!

De presentatie werd gewaardeerd met een 7,9 en vind je hier:



Teletekst: still my favorite newsapp

Teletekst remains very popular in The Netherlands. In other countries (like Great Britain and Belgium) the local Ceefax initiatives have been shutdown. The succes of the Dutch Teletext app can be explained by the fact that the NOS (Dutch Broadcasting Company) released this app in the early days of smartphones.

And here are my three reasons why Teletekst still is my favorite app to follow the news:

  1. Limited: you only have to visit this one page to know what is happening in the world
  2. Speed: one Teletekst page is less than 1 kilobyte
  3. No ads: no annoying advertisements

As long Teletekst exists, I will be using it.

30+ UX Myths that debunk common web design misconceptions

If you read this blog, you probably believe in building websites based on evidence, not false beliefs. If so, then you should read UX Myths – the brainchild of UX designers Zoltán Gócza and Zoltán Kollin.

This is what they say about UX Myths:

Our goal is to provide evidence in user experience design that can help stakeholders move away from design decisions that are based merely on beliefs and personal opinions. But you should still do your own research, check how your design performs.

We’ve collected a lot of research data, as well as facts, quotes and articles from well-known designers and web experts in order to debunk the common web design misconception.

Here are my personal favorite myths:

  1. People read on the web (myth #1)
  2. People don’t scroll (myth #3)
  3. You need to redesign your website periodically (myth #11)
  4. You are like your users (myth #14)
  5. Users make optimal choices (myth #15)
  6. The homepage is your most important page (myth #17)
  7. People can tell you what they want (myth #21)
  8. People are rational (myth #29)
  9. If you are an expert, you don’t need to test your design (myth #30)
  10. Success happens overnight (myth #32)

Read them all at uxmyths.com or download this pdf, print it and put them on the wall (a Behance project).

New Year resolutions

First of all, I wish you all the best in 2016!

If you haven’t made any New Year resolutions yet, here is some advice from Dan Ariely: setup your priorities.

… I get a lot of requests for all kinds of time-consuming activities very day. In general I try to be helpful, but there are only 24 hours of the day and I already don’t sleep much. So, in reality every time I say yes to something I also say no to other things – and my sad realization is that my process for saying yes and no does not lead to a plate of activities that fits with my priorities. So, in 2016 I am going to try and figure out what my priorities are, and then direct my time in a consistent way with my priorities. …

Dan Ariely

So, what are your priorities this year?

[photo credits: Colin Knowles]