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© 2021 Kevin Anderson

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It's Groundhog Day

In this classic film weatherman Phil Connors (Bill Murray) gets trapped in a small town in Pennsylvania, Punxsutawney. After reporting about the yearly Groundhog Day festivities, he can’t…

  • Post date 31 January 2021
  • Post categories In daily thought
  • Tags experiment, film

Rules of Thumb for misinformation

Four simple things to check for misinformation: Check the news source, it may not be true. Check if the claim is supported by other media Check your bias,…

  • Post date 29 January 2021
  • Post categories In insights
  • Tags bias, information

Multivariate Testing Is Overrated

Last week I read in a report from one of the big strategic consultancy firms: “you should be doing multivariate testing”. This advice seems logical. Multivariate testing is…

  • Post date 24 January 2021
  • Post categories In analytics

Homeschooling

This is for all parents working from home and also have to homeschool their children. How do you combine your own work, helping the children, while maintaining peace…

  • Post date 15 January 2021
  • Post categories In Geen categorie

Het wordt tijd om jouw thuiswerkplek serieus aan te pakken

Werk jij ook al bijna 10 maanden voornamelijk vanuit huis? En is jouw werkplek nog niet optimaal? Misschien werk je aan de keukentafel en begin je last te krijgen…

  • Post date 5 November 2020
  • Post categories In productivity
  • Tags remote, working from home

New York Times special front page

Today’s front page of The New York Times contains no images, headlines or articles. It’s a long list of 1.000 names who lost their lives due to corona.…

  • Post date 24 May 2020
  • Post categories In visualization

What I’ve been reading this week, 22 December 2019

This is an overview of articles that I read this week and shared via my weekly newsletter. It covers the best of analytics and experimentation related content. 1.…

  • Post date 22 December 2019
  • Post categories In insights

What I’ve been reading this week, 8 December 2019

This is an overview of articles that I read this week and shared via my weekly newsletter. It covers the best of analytics and experimentation related content. 1.…

  • Post date 8 December 2019
  • Post categories In insights

Jake quits smoking

Jake Albaugh wants to quit smoking and to help himself along the way, he has created a dashboard that lists the time passed since quitting. And also the…

  • Post date 8 November 2019
  • Post categories In visualization

My Favourite Podcasts – 2019 update

Listening to podcasts has gently become a new habit for me.  It is the perfect medium to fill “in-between times” like commutes, exercising, cleaning or ironing.  I use…

  • Post date 30 September 2019
  • Post categories In podcast

Fresh Start Effect

Happy 2019! I have been reading up on the new year resolutions phenomenon. We all know that everyone starts with new intentions, but a few weeks into the…

  • Post date 3 January 2019
  • Post categories In daily thought
  • Tags resolutions

Creative flow

Recently I made my first painting. And I loved the process. It is an activity where you can completely immerse yourself in. And it is something where you…

  • Post date 8 November 2018
  • Post categories In daily thought
  • Tags creativity, flow

Why I write this blog

3 reasons why I write this blog … to become a better writer: I believe that training my writing skills every day will eventually make me a better…

  • Post date 7 November 2018
  • Post categories In daily thought
  • Tags writing

The day there is no news

The 8 o’clock news is always 20 minutes long. Somehow the amount of news is independent of the quantity or impact of the events that happened that day. …

  • Post date 6 November 2018
  • Post categories In daily thought
  • Tags news, time

What is important to you?

To know what is important to you at work, try to answer these questions from Seth Godin: What are you doing that’s difficult? What are you doing that people…

  • Post date 5 November 2018
  • Post categories In daily thought, leadership
  • Tags inspiration, seth godin

Best Analytics Newsletters

The field of analytics is changing rapidly. And for many analytics professionals, it is hard to keep up with all new developments. One of the best and easiest…

  • Post date 3 November 2018
  • Post categories In analytics, insights

Marc Zuckerberg on experimentation

Yesterday I listened to the Masters of Scale podcast with Marc Zuckerberg, co-founder and CEO of Facebook. Highly recommended. Lots of great stuff around starting the company, growing it, hiring…

  • Post date 24 August 2017
  • Post categories In insights
  • Tags facebook, Marc Zuckerberg

Marketing Insights Event – De Impactvolle Data Analist

[DUTCH] Afgelopen donderdag (2 februari presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Marketing Insights Event in Utrecht. 123 deelnemers namen wij mee in wat een Data…

  • Post date 5 February 2017
  • Post categories In analytics
  • Tags analytics, presentation

Digital Analytics Conference – De Impactvolle Data Analist

[DUTCH] Afgelopen woensdag (12 oktober presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Digital Analytics Congres in Utrecht. Mijn presentatie vind je hier: [View the story…

  • Post date 17 October 2016
  • Post categories In analytics
  • Tags analytics, content, presentation

Inside the mind of a procrastinator

A funny TED talk by Tim Urban on procrastination. Meet the Rational Decision-Maker, Instant Gratification Monkey and the Panic Monster. [ted id=2458]

  • Post date 28 March 2016
  • Post categories In productivity
  • Tags procrastination, TED

Teletekst: still my favorite newsapp

Teletekst remains very popular in The Netherlands. In other countries (like Great Britain and Belgium) the local Ceefax initiatives have been shutdown. The succes of the Dutch Teletext…

  • Post date 19 March 2016
  • Post categories In insights
  • Tags teletekst

ContentCafé – Het effect meten van content

[DUTCH] Afgelopen woensdag (9 maart) presenteerde ik bij het ContentCafé in Utrecht. Het ging die avond over het meten van het effect van content (marketing). Mijn presentatie vind…

  • Post date 12 March 2016
  • Post categories In analytics
  • Tags analytics, content, presentation

Digital Data Tips Tuesday #6

Tuesday 9th of February I presented at Digital Data Tips Tuesday in Amsterdam, The Netherlands. I talked about how you can improve the customer experience with the use of…

  • Post date 14 February 2016
  • Post categories In analytics
  • Tags analytics, presentation

30+ UX Myths that debunk common web design misconceptions

If you read this blog, you probably believe in building websites based on evidence, not false beliefs. If so, then you should read UX Myths – the brainchild of UX…

  • Post date 30 January 2016
  • Post categories In insights
  • Tags data driven design, inspiration, user experience

New Year resolutions

First of all, I wish you all the best in 2016! If you haven’t made any New Year resolutions yet, here is some advice from Dan Ariely: setup…

  • Post date 1 January 2016
  • Post categories In Geen categorie
  • Tags dan ariely, resolutions

Webtrekk User Conference 2015 Berlin

Friday 29th of May I presented at the Webtrekk User Conference in Berlin, Germany. I talked about how you can improve the customer experience with the use of analytics.…

  • Post date 30 May 2015
  • Post categories In analytics
  • Tags analytics, presentation

Newsletter Report February 2015

In February I´ve send 4 Behavioral Insights newsletters. The number of subscribers doubled, so it´s growing steady. Here are the facts and top clicked articles from the February issues.

  • Post date 28 February 2015
  • Post categories In insights

MIE 2015: Improving Customer Experience using Analytics

Wednesday 4th of February I presented at the Marketing & Insights Event in Utrecht, The Netherlands. I talked about how you can improve the customer experience with the…

  • Post date 8 February 2015
  • Post categories In analytics
  • Tags analytics, presentation

Newsletter Report January 2015

It’s been 4 weeks since my first Behavioral Insights newsletter went out. Time for some facts and an overview of the top links.

  • Post date 1 February 2015
  • Post categories In insights

Mobile Phone Share of Activations: Pie Chart Remake

Today Consumer Intelligence Research Partners (CIRP) released the results of its research on mobile phone share of activations per manufacturer. You can question the validity of the research, but for…

  • Post date 23 January 2015
  • Post categories In visualization
  • Tags pie chart

How many people are publicly using Google Plus?

The answer is: somewhere between 4 and 6 million. This is a rough estimation (based on Google’s profile sitemaps) done by Edward Morbius. I have visualized how the 2.2 billion Google+…

  • Post date 20 January 2015
  • Post categories In analytics
  • Tags google+

The selfies phenomenon

It’s a strange sight, a group of people taking a photo of themselves. Dan Ariely, behavioral economist, shines some light on the selfie phenomenon:

  • Post date 17 January 2015
  • Post categories In Geen categorie
  • Tags dan ariely, selfie

30 Days to Data Storytelling

The people of Juice Analytics have created this great 30 Days to Data Storytelling.   It’s critical for analysts and presenters of data to share information in a way…

  • Post date 5 January 2015
  • Post categories In Geen categorie

New Year’s Resolutions for Photographers

Take more photos Learn a new skill Connect with nearby photogs Save for gear (by selling your photos) Get in front of the camera Print more Brush up…

  • Post date 3 January 2015
  • Post categories In photography

Unbiased Data

I just love the cartoons from Tom Fishburne. Spot on, as always: Data doesn’t have biases. It’s people who collect and select the data who bring bias to…

  • Post date 2 January 2015
  • Post categories In Geen categorie
  • Tags data

Happy New Year!

… and here are ‘5 New Year’s Resolutions That Might Actually Work‘ from Dan Ariely: Order an annual subscription to the Fruit Guy. Give a good friend the ability…

  • Post date 1 January 2015
  • Post categories In Geen categorie
  • Tags dan ariely, resolutions

6+ billion tweets mapped

Eric Fischer made a map of 6+ billion public geotagged tweets. He open sourced the tools he used to manipulate the data: Making the most detailed tweet map ever.

  • Post date 29 December 2014
  • Post categories In visualization

The Evolution of Experimenting

Today I presented at the Dutch Webanalytics Conference. This was my slide deck (mostly in Dutch):

  • Post date 3 April 2014
  • Post categories In Geen categorie
  • It's Groundhog Day

    31 January 2021

  • Rules of Thumb for misinformation

    29 January 2021

  • Multivariate Testing Is Overrated

    24 January 2021

Random Quote

“What gets measured gets managed.”

— Peter Drucker

© 2021 Kevin Anderson

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