Experimental Mind: how A/B testing can (and can’t) improve your headline writing
Hey friends, and a warm welcome to the 23 new subscribers! Yesterday I went for a flash visit to the Conversion Hotel conference to give my talk on…
Experimental Mind: stop confusing correlation with causation
Hey friends, Welcome to a new week, and to a new Experimental Mind newsletter. In this edition I have 5 articles, 2 new events and 16 job opportunities…
Experimental Mind: New Vistas, Sobering Truths, Delayed Reward Forecasting, Illegal Popups …
Hey friends, Last week I started in my new role as Product Manager Experimentation at Vista. After well over decade at ING, I am really excited to start…
Experimental Mind: Kitchen Mindsets, Data Habitat, Experiment Capacity, Detecting SRM …
Hi friends, Last week me and my family spent some time in the German Black Forest area enjoying the autumn colours. But I also managed to read some…
Experimental Mind: Nobel Prize, Mindset, Heatmaps … and new challenge
Hey friends, First, I have some personal news: I will leave ING at the end of this month. After over a decade at this great company, this was…
Experimental Mind: False Positives, Overlapping Experiments, Anecdotal Evidence, Task Playbooks …
Hey friends, In this Experimental Mind newsletter 5 articles, 18 job opportunities and 9 events. As always: everything is handpicked and in one easy digestible email, so you can focus…
Experimental Mind: Hippo’s, Mountains, Slacking, Growing Experimentation Culture
Hey friends, In today’s Experimental Mind newsletter five articles, from Jeff Gothelf, Tom Kerwin, Jacob Singh, Ben Dressler and Experiment Nation. Plus … updated job opportunities and events. Everything is…
Experimental Mind: how Netflix uses A/B testing
Hey friends, In today’s Experimental Mind newsletter three articles, from Netflix, Bhav Patel and Eric Weber. And of course the latest job opportunities and events. Everything in one easy digestible…
Experimental Mind: Minimal Viable Test, Build vs Buy, Business Intelligence, Reduce Variance, Nudge …
Hi, I have selected 5 articles for this week’s Experimental Mind newsletter. And also don’t forget to take a look at the new job opportunities and upcoming events. Enjoy. 📰 What…
Experimental Mind: Decision Making, Lighthouse Metric, Dark Patterns, Thinking Modes …
Hi, in this week’s Experimental Mind newsletter 8 articles to read and 20 job opportunities to explore. Enjoy.
ps. as you might have noticed, this email looks a bit different. I’m testing out another email provider (Revue). Let me know if you see any strange things.
2021 events for experimenters
Looking for some inspiration? Visit one of the following conferences: Habit DayLearn all about how to change your life using behavioral science.For: everyone interested in self-improvement with scienceWhen:…
Focusmate
I’ll be honest. Recently I was having some trouble with focusing on the right things. You might know it as procrastination. To combat this I am trying a…
Tools for Optimizing Digital Experiences
Yesterday Amplitude launched their new product: Amplitude Experiment. Yet another vendor extending their offering in the space of ‘optimizing digital experiences’. I believe that in the end all…
I don’t care about cookies
Since regulation requires website owners to ask visitors for consent before placing any cookies (and other identifiers), surfing the web feels like playing this cookie consent game. This…
It’s Groundhog Day
In this classic film weatherman Phil Connors (Bill Murray) gets trapped in a small town in Pennsylvania, Punxsutawney. After reporting about the yearly Groundhog Day festivities, he can’t…
Rules of Thumb for misinformation
Four simple things to check for misinformation: Check the news source, it may not be true. Check if the claim is supported by other media Check your bias,…
Multivariate Testing Is Overrated
Last week I read in a report from one of the big strategic consultancy firms: “you should be doing multivariate testing”. This advice seems logical. Multivariate testing is…
Homeschooling
This is for all parents working from home and also have to homeschool their children. How do you combine your own work, helping the children, while maintaining peace…
Het wordt tijd om jouw thuiswerkplek serieus aan te pakken
Werk jij ook al bijna 10 maanden voornamelijk vanuit huis? En is jouw werkplek nog niet optimaal? Misschien werk je aan de keukentafel en begin je last te krijgen…
New York Times special front page
Today’s front page of The New York Times contains no images, headlines or articles. It’s a long list of 1.000 names who lost their lives due to corona.…
What I’ve been reading this week, 22 December 2019
This is an overview of articles that I read this week and shared via my weekly newsletter. It covers the best of analytics and experimentation related content. 1.…
What I’ve been reading this week, 8 December 2019
This is an overview of articles that I read this week and shared via my weekly newsletter. It covers the best of analytics and experimentation related content. 1.…
Jake quits smoking
Jake Albaugh wants to quit smoking and to help himself along the way, he has created a dashboard that lists the time passed since quitting. And also the…
My Favourite Podcasts – 2019 update
Listening to podcasts has gently become a new habit for me. It is the perfect medium to fill “in-between times” like commutes, exercising, cleaning or ironing. I use…
Fresh Start Effect
Happy 2019! I have been reading up on the new year resolutions phenomenon. We all know that everyone starts with new intentions, but a few weeks into the…
Creative flow
Recently I made my first painting. And I loved the process. It is an activity where you can completely immerse yourself in. And it is something where you…
Why I write this blog
3 reasons why I write this blog … to become a better writer: I believe that training my writing skills every day will eventually make me a better…
The day there is no news
The 8 o’clock news is always 20 minutes long. Somehow the amount of news is independent of the quantity or impact of the events that happened that day. …
What is important to you?
To know what is important to you at work, try to answer these questions from Seth Godin: What are you doing that’s difficult? What are you doing that people…
Best Analytics Newsletters
The field of analytics is changing rapidly. And for many analytics professionals, it is hard to keep up with all new developments. One of the best and easiest…
Marc Zuckerberg on experimentation
Yesterday I listened to the Masters of Scale podcast with Marc Zuckerberg, co-founder and CEO of Facebook. Highly recommended. Lots of great stuff around starting the company, growing it, hiring…
Marketing Insights Event – De Impactvolle Data Analist
[DUTCH] Afgelopen donderdag (2 februari presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Marketing Insights Event in Utrecht. 123 deelnemers namen wij mee in wat een Data…
Digital Analytics Conference – De Impactvolle Data Analist
[DUTCH] Afgelopen woensdag (12 oktober presenteerde ik (samen met mijn collega Timothy Dieduksman) bij het Digital Analytics Congres in Utrecht. Mijn presentatie vind je hier: [View the story…
Inside the mind of a procrastinator
A funny TED talk by Tim Urban on procrastination. Meet the Rational Decision-Maker, Instant Gratification Monkey and the Panic Monster. [ted id=2458]
Teletekst: still my favorite newsapp
Teletekst remains very popular in The Netherlands. In other countries (like Great Britain and Belgium) the local Ceefax initiatives have been shutdown. The succes of the Dutch Teletext…
ContentCafé – Het effect meten van content
[DUTCH] Afgelopen woensdag (9 maart) presenteerde ik bij het ContentCafé in Utrecht. Het ging die avond over het meten van het effect van content (marketing). Mijn presentatie vind…
Digital Data Tips Tuesday #6
Tuesday 9th of February I presented at Digital Data Tips Tuesday in Amsterdam, The Netherlands. I talked about how you can improve the customer experience with the use of…
30+ UX Myths that debunk common web design misconceptions
If you read this blog, you probably believe in building websites based on evidence, not false beliefs. If so, then you should read UX Myths – the brainchild of UX…
New Year resolutions
First of all, I wish you all the best in 2016! If you haven’t made any New Year resolutions yet, here is some advice from Dan Ariely: setup…
Webtrekk User Conference 2015 Berlin
Friday 29th of May I presented at the Webtrekk User Conference in Berlin, Germany. I talked about how you can improve the customer experience with the use of analytics.…
Newsletter Report February 2015
In February I´ve send 4 Behavioral Insights newsletters. The number of subscribers doubled, so it´s growing steady. Here are the facts and top clicked articles from the February issues.
MIE 2015: Improving Customer Experience using Analytics
Wednesday 4th of February I presented at the Marketing & Insights Event in Utrecht, The Netherlands. I talked about how you can improve the customer experience with the…
Newsletter Report January 2015
It’s been 4 weeks since my first Behavioral Insights newsletter went out. Time for some facts and an overview of the top links.
Mobile Phone Share of Activations: Pie Chart Remake
Today Consumer Intelligence Research Partners (CIRP) released the results of its research on mobile phone share of activations per manufacturer. You can question the validity of the research, but for…
How many people are publicly using Google Plus?
The answer is: somewhere between 4 and 6 million. This is a rough estimation (based on Google’s profile sitemaps) done by Edward Morbius. I have visualized how the 2.2 billion Google+…
The selfies phenomenon
It’s a strange sight, a group of people taking a photo of themselves. Dan Ariely, behavioral economist, shines some light on the selfie phenomenon:
30 Days to Data Storytelling
The people of Juice Analytics have created this great 30 Days to Data Storytelling. It’s critical for analysts and presenters of data to share information in a way…
New Year’s Resolutions for Photographers
Take more photos Learn a new skill Connect with nearby photogs Save for gear (by selling your photos) Get in front of the camera Print more Brush up…
Unbiased Data
I just love the cartoons from Tom Fishburne. Spot on, as always: Data doesn’t have biases. It’s people who collect and select the data who bring bias to…
Happy New Year!
… and here are ‘5 New Year’s Resolutions That Might Actually Work‘ from Dan Ariely: Order an annual subscription to the Fruit Guy. Give a good friend the ability…
6+ billion tweets mapped
Eric Fischer made a map of 6+ billion public geotagged tweets. He open sourced the tools he used to manipulate the data: Making the most detailed tweet map ever.
The Evolution of Experimenting
Today I presented at the Dutch Webanalytics Conference. This was my slide deck (mostly in Dutch):
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