Category: analytics

Tools for Optimizing Digital Experiences

Yesterday Amplitude launched their new product: Amplitude Experiment. Yet another vendor extending their offering in the space of ‘optimizing digital experiences’. I believe that in the end all…

Multivariate Testing Is Overrated

Last week I read in a report from one of the big strategic consultancy firms: “you should be doing multivariate testing”. This advice seems logical. Multivariate testing is…

Best Analytics Newsletters

The field of analytics is changing rapidly. And for many analytics professionals, it is hard to keep up with all new developments. One of the best and easiest…